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5 Creative Uses of Character Design

Catalina Butnaru - Tuesday, October 25, 2011 |

Character design is like the honeycomb of brand strategy, used for decades to raise brand awareness and entice customers of all ages. Character illustrations are making their appearance in web design more often recently, but one needs to understand when and how characters should be used in association with a brand name, product, website or even with themselves. This article highlights the best and most creative uses of character design, with the sole purpose to help you, designer or business owner, understand its magical powers.

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