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Clear Goals

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Time Perception in UX Design

Catalina Butnaru - Sunday, November 27, 2011 |

You are close to finishing up your project; your workflow has improved significantly since you started using that project management tool for developers: time is flying. Later that day your flight is delayed and you start reading the news and switch to playing a game: time goes slow; distraction keeps your eyes off the clock until departure.

Time perception is an interesting dimension of user experience that designers need to understand to improve the UI. When users engage with the interface, a slight change in their perception of time can affect their entire experience. In this article we discuss different types of time perception, user scenarios and optimization techniques recommended in each case.

The Persistence of Memory 1931 Salvador Dali
The Persistence of Memory by Salvador Dali
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Go Beyond Scalable Websites, Learn How to Create Scalable Technology Businesses

Catalina Butnaru - Wednesday, February 23, 2011 |

Define success. Imagine the steps you have to take to get there. Multiply that by the number of clients you want to work with by the end of the year and see if your plan is still viable. Success is tightly connected to scalability, a term equally familiar to systems engineers and to entrepreneurs. Scales are not just about measurable units, but also about brands, products, processes and teams managed for growth before the need to scale up becomes overwhelming. This week's post is about scalability for businesses, not just websites.

AlterNature-MakotoAzuma-Shiki1(2010)4
Photo by: Z33 Art Center
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UX Design - Made by People, for People Infographic

Catalina Butnaru - Tuesday, December 21, 2010 |

Experience. We love it, we talk about it, we criticize it, we crave it and we sell it. Is experience more of a modern currency or something beyond that, more profoundly attached to how people live and act in a global online marketplace?

User experience in web design starts with real people and grows from there - not only the people who are customers, but also the people who are involved in the process of building a website. There is an interesting blend of knowledge, goals and ideas that go into the process of designing for the best user experience. Throughout this post we will talk about three major components that go into designing great experiences.

Since user experience is the end result of and encompasses all parts of the creative process, we have designed this awesome infographic to illustrate and explain what is involved when creating the best user experience. The infographic can be useful to both businesses and creatives for a detailed look at the components that make up UX design.

Infographic: UX Design - Made by People for People (click to download and view larger)
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Awesome Website Prototyping - 3 Practices for Better Wireframe Design

Catalina Butnaru - Tuesday, October 05, 2010 |

Website prototyping has been and still is regarded as a simple incipient stage in design and in some unfortunate cases – it is simply overlooked. But there is more to sketching a mock-up than some people may think. Wireframing has more to do with the message and the core concepts of a business, than it has to do with graphic design - because a website mock-up is actually about mapping businesses and figuring out what goes where and why. It's important that both designers and clients understand this. Website prototyping needs your attention and thought (more than you might be giving it now).

Website design prototyping is a process that refers to three main practices. This blog post will help you understand how to use them efficiently, as a designer, and help your client see it as a map of their business, instead of as just a sketch, before the "real" design comes up.

Come on feel the Illinoise
Photo by: Paul Mayne
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