Introducing:

Clear Goals

a new web app built by Velora Studios

Turn your Goals Into Reality. Launching Soon! http://cleargoalsapp.com

4 Faces of Value Driven Design

Catalina Butnaru - Monday, March 05, 2012 |

Creating value through design is an out-of-the-box skill that some people may call entrepreneurship, while others may describe it as vision. Whichever side you are on, the ability to create value through design leads to the same outstanding result: CHANGE. Advances in design and technology have led to significant changes in world's economy, arguably more than any other social or political event so far.

Therefore, as a value-driven designer, you will constantly be looking to solve problems and remove dead-ends, in an attempt to help people embrace change before it's too late. This article reveals the four faces of value-driven design, and shows how your work as a designer can generate more value, rather than revenue alone, for the next generation.

"You Don't Need Planning Permission to Build Castles in the Sky" by Banksy
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Better Marketing with UX Design

Catalina Butnaru - Friday, August 12, 2011 |

Design has evolved to be an important part of how brands are built and perceived in modern markets. In this article we are going to address an interesting question: can design serve brands better than marketing? The answers may not be easy to digest, and getting to these answers is just the tip of the iceberg. Our purpose is not to denigrate the role of any business or marketing practice, but to point out to how design can be equally important to a brand. Here's why...

Engaging through design. Photo by Rafaeldesigner on Flickr.
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The Designer Who Changed the World

Catalina Butnaru - Monday, April 18, 2011 |

Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

Photo by Martin Borjesson
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Why Content Will Always Be King and How you Can Get Started Building your Own

Bryan McAnulty - Friday, August 13, 2010 |

Over and over it's burned into our heads that we need to create unique and remarkable content. How important is it really, and will it always be as essential as it is now? Businesses with big budgets can spend tons of money on SEO, SEM and PPC marketing campaigns, but that is not a substitute for great content. In the long run, the business that spends huge amounts on visitors, but has no quality content will lose to the business with great content. The business with great content can get interested and more importantly motivated visitors without spending money. When visitors see quality content they will tell their friends and networks about it through social media. Paying for eyes is temporary. Content is permanent.

gary vaynerchuk content social media
Photo by: Velora Studios
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Does Your Website Help You Reach Your Goals?

Bryan McAnulty - Thursday, May 14, 2009 |

As technology and browsers advance, websites are growing closer and closer to regular desktop applications. The days of a website acting as a simple electronic brochure are over.¬†Every business should have goals for their website.¬†For a website to help a business become more successful it needs to function in a way that helps a business achieve their goals online. More specifically a primary and backup goal. Read More