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Time Perception in UX Design

Catalina Butnaru - Sunday, November 27, 2011 |

You are close to finishing up your project; your workflow has improved significantly since you started using that project management tool for developers: time is flying. Later that day your flight is delayed and you start reading the news and switch to playing a game: time goes slow; distraction keeps your eyes off the clock until departure.

Time perception is an interesting dimension of user experience that designers need to understand to improve the UI. When users engage with the interface, a slight change in their perception of time can affect their entire experience. In this article we discuss different types of time perception, user scenarios and optimization techniques recommended in each case.

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