Introducing:

Clear Goals

a new web app built by Velora Studios

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Time Perception in UX Design

Catalina Butnaru - Sunday, November 27, 2011 |

You are close to finishing up your project; your workflow has improved significantly since you started using that project management tool for developers: time is flying. Later that day your flight is delayed and you start reading the news and switch to playing a game: time goes slow; distraction keeps your eyes off the clock until departure.

Time perception is an interesting dimension of user experience that designers need to understand to improve the UI. When users engage with the interface, a slight change in their perception of time can affect their entire experience. In this article we discuss different types of time perception, user scenarios and optimization techniques recommended in each case.

The Persistence of Memory 1931 Salvador Dali
The Persistence of Memory by Salvador Dali
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Web Design for Real People

Catalina Butnaru - Thursday, September 08, 2011 |

Web design used to be a developer's playground before UX designers came and added more levels to the process. As the center of gravity shifted from designing systems to creating experiences, it became more clear that everything we designed needed to add value to our life and choices. As we move to an experience economy, allot of designers spend time looking for inspiration in online resources, only to discover that the best solutions come from offline sources and everyday life. UX designers will become more skilled at identifying real world resources that can be applied in web design, because they are increasingly relevant to their job.

Semantic Web Rubik's Cube
Photo by: Dull Hunk on Flickr

Design thinking needs to go outside aesthetic or functional challenges and bring in solutions inspired by people. This article talks about being "people aware" and using human factors to improve user experience.


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Better Marketing with UX Design

Catalina Butnaru - Friday, August 12, 2011 |

Design has evolved to be an important part of how brands are built and perceived in modern markets. In this article we are going to address an interesting question: can design serve brands better than marketing? The answers may not be easy to digest, and getting to these answers is just the tip of the iceberg. Our purpose is not to denigrate the role of any business or marketing practice, but to point out to how design can be equally important to a brand. Here's why...

Engaging through design. Photo by Rafaeldesigner on Flickr.
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Understanding Users - 3 Non-Design Principles Applied in UX Design

Catalina Butnaru - Monday, May 09, 2011 |

Our understanding of people is relative to the context we find ourselves in and often limited to it. It's a basic cognitive bias. In web design, the context is usually the interface and our understanding of the people interacting with it is described by usability metrics. Nonetheless, a UX designer's understanding of people needs to go beyond the context of user analytics and usability metrics.

In this article we are going to talk about 3 essential non-design principles that designers need to be aware of when creating interfaces that are meant to be compelling and accessible at the same time.

Day 303: My Identity
My Identity by: Kathryn
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The Designer Who Changed the World

Catalina Butnaru - Monday, April 18, 2011 |

Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

Photo by Martin Borjesson
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